Our mission is to satisfy the needs of our customers and our stake holders, by becoming the recognised leader in the manufacture and marketing of quality, genuine Eastern convenience meals and snacks, while maintaining a commitment to social issues and uplifting the standards of our employees.
To be the leader in the South Africa Eastern Ethnic Halaal foods market with a long term view of creating a footprint in international markets.
Our VALUES will help us achieve our mission and vision and will define to our customers, employees and suppliers who we are and what we stand for.
Attitude - to have a passionate attitude towards building our business and ensuring customer satisfaction at all times.
Loyalty - to maintain loyalty to our customers, our suppliers and fellow employees.
Innovation - to be innovative and inventive with our business processes.
Bold - to be bold in our approach to our business and think out of the box.
Action - to avoid procrastination and act immediately to resolve problems and pursue opportunities.
Benefit - to strive to work towards benefits for our stake holders, employees and client.
Acknowledge - to acknowledge the input of staff and the support of our suppliers and customers.
Our company strives to live by its Values and to conduct all our business with professionalism, honesty and integrity.